About The Morocco
Luxury Tours
The Morocco Luxury Tours by Shin Luxury Tours™ helps couples and families create life-changing “wow” moments through luxury tours in Morocco – curated to move, inspire, and connect.
We’re a private tour operator and Morocco-based DMC, specialising exclusively in luxury tours in Morocco. Book a tour with us to experience the energy of Marrakech and the timeless beauty of Fes, to the vast silence of the Sahara Desert, and far beyond.
We also tailor Morocco experiences for couples, families, seniors, small groups, and guests who want shorter 4-day Morocco experiences as well as multi-day journeys that cover multiple regions.
We’re led by co-founders Asaf Peled and Dov Kagan—bringing together world-class itinerary design and on-the-ground Moroccan expertise.
If you’re looking for our related brands:
- For luxury travel beyond Morocco, see our sister company Shin Luxury Tours.
- For Jewish heritage travel in Morocco, see Shin Tours.
Our Story
Our story began with co-founder Asaf Peled, who started his career in 2012 as a professional guide in Israel. He loved guiding – but he became frustrated by how often tours relied on recycled itineraries that looked good on paper, yet didn’t leave guests feeling changed.
He believed travel should be more than “seeing the sights.” It should create vivid moments. Moments that move you, bring you closer, and stay with you long after you return home.
That belief shaped Asaf’s interview-first, client-focused approach to private touring—first through heritage travel, and later through high-end luxury travel across Israel via Shin Luxury Tours (founded in 2020).
Creating The Morocco Luxury Tours by Shin Tours™
Then something shifted: clients began asking him to create the same level of bespoke luxury experience in Morocco.
Asaf didn’t want to approach Morocco the way many operators do – planning from afar and outsourcing the experience to whoever is available on the ground. Instead, he wanted a true Morocco-based operation built on local knowledge, relationships, and quality control.
That’s where Dov Kagan comes in.
Dov had built extensive tour expertise through running his own private tour business in Morocco, with deep cultural understanding and trusted local networks. Together, Asaf and Dov joined forces: Shin Luxury Tours provides the bespoke trip design philosophy and consultation process, while Karem leads the Morocco-based operations with local guides, logistics, real-time support, and cultural depth.
That partnership became The Morocco Luxury Tours by Shin Luxury Tours™.
Our Mission
Our mission is to create personal, responsible, and deeply meaningful journeys in Morocco, designed around how you want to feel on your trip, not just what you want to see.
We understand what discerning travellers are really looking for:
- Days that feel effortless, never rushed
- Beautiful places experienced with context, not clichés
- Comfort and care in every detail
- Space for emotion: joy, awe, laughter, closeness, presence
Everything we do is personal. We listen closely, guide thoughtfully, and curate an experience that feels unmistakably yours.
Why Book With The Morocco Luxury Tours?
Consultation-first Design
Most tour providers start with a fixed itinerary and ask you to fit into it. We do the opposite.
We begin with short consultations to understand what your group wants to experience – your pace, preferences, comfort needs, and the moments you want to take home. From there, we design a bespoke itinerary across Morocco that delivers the emotional purpose of your journey while still covering the iconic highlights that matter to you.
Responsibility and Vetting
In addition to luxury, our core value is responsibility.
Because we’re a Morocco-based DMC with an on-the-ground managing partner, we can control quality across the trip – guides, drivers, routes, accommodations, restaurants, and experiences – rather than planning remotely and handing you off to unknown contractors.
Our local presence means better judgment, better relationships, and better decision-making in real time.
Depth of Experience
“Seeing Morocco” isn’t the same as experiencing it.
We design tours with the right pacing for your group – especially for families, seniors, and multi-generational travellers. That means balancing iconic destinations with depth, comfort, and breathing room, so your trip feels meaningful instead of hurried.
Certainty Before You Commit
We also understand how important certainty is. Before you book, you’ll have clarity on:
- When to go and what season fits you best
- Which regions match your interests and pace
- How many days you need (including shorter 4-day options)
- A clear sense of budget and what’s included
Want more information about your bespoke, luxury tour in Morocco?
Share a few details about your group and interests, and an advisor will get in touch to ask questions and create a tailor-made itinerary – for free. You’ll get to see your luxury experience before you book.
Hear From Our Clients
If you’re considering a luxury trip to Morocco, take a moment to read reviews from the families who’ve travelled with The Morocco Luxury Tours by Shin Luxury Tours™.
"Absolutely amazing and memorable experience touring Morocco with Asfar and Shin Luxury Tours! From beginning to end the attention to details and the passion brought to our tour has left me feeling like a piece of Morocco will always be with me. Thank you to everyone involved, and for your hard work and dedication!"
"[...] Our itinerary allowed us to take in various aspects of Moroccan culture, from an unforgettable stay in the Agafay Desert to bustling Marrakech to the Atlas Mountains. Their careful planning ensured we saw every part of Marrakech and enjoyed every type of Moroccan cuisine, while throwing in some adrenaline-inducing activities along the way. Connecting with locals left us feeling true Moroccan hospitality and a deeper understanding of Moroccan culture [...] Also, I found the entire team to be VERY friendly. My face hurts from smiling and laughing with them all week. Thank you 🙏🏻"
Our Luxury Tours Experts
Interested in a luxury tour to Morocco? Leave your details and get a free consultation with an advisor from The Morocco Luxury Tours. Get answers to questions, expert advice, and a tour itinerary.