Four advisors from America's leading luxury travel consortium joined us in Morocco for five nights – and left with a waiting list of colleagues wanting to follow.
Marrakech, Morocco – April 2025.
The Morocco Luxury Tours by Wow Luxury Tours hosted four luxury travel advisors from the Virtuoso consortium on a five-night familiarisation trip across Morocco.
The advisors joined us to experience Morocco's luxury travel offering firsthand:
- The finest hotels
- The most memorable experiences
- The standard of guiding and logistics that our clients receive on every tour
A waiting list of additional agents had requested to join the trip.
The Morocco Luxury Tours is a Morocco-based private tour operator and DMC, founded by Asaf Peled and Dov Kagan, specialising exclusively in luxury tours across Morocco. We are part of Wow Luxury Tours, which is the international luxury travel arm of Israel-based luxury tour provider Shin Luxury Tours.
From the energy of Marrakech tours to the silence of Sahara desert tours, we design and operate every itinerary ourselves – for couples, families, small groups, and travellers who want Morocco done without compromise.
What is Virtuoso?
Virtuoso is the world's leading consortium of luxury travel advisors. Membership is by invitation only – agencies are vetted and accepted based on their standard of service, client relationships, and specialist knowledge of luxury travel.
When a travel professional says "Virtuoso," everyone in the luxury travel industry understands what it means. It is the benchmark. Virtuoso agencies operate across more than 100 countries, and their advisors collectively serve the world's most discerning travellers.
Becoming a Virtuoso preferred supplier in Morocco is highly restricted – the quota is capped, and it's practically always full and with a waiting list. Being chosen by Virtuoso advisors as the operator they trust to train them on Morocco is a different kind of recognition.
Why does this mean you can trust The Morocco Luxury Tours?
1. Our standard is good enough for the people who sell luxury travel for a living
Fam trips are working trips. These advisors were not here to relax – they were here to evaluate. Every hotel, every experience, and every logistical detail was assessed against the standard their clients expect. They left recommending The Morocco Luxury Tours.
2. You are in safe, experienced hands
Leading luxury travel advisors in the United States trusted us with their professional reputations. When an advisor sends a client on a tour, their own credibility is on the line. April, Betsy, and Jess chose us knowing that.
3. Morocco is having a moment – and we give you direct access to the best of it
The waiting list of agents who wanted to join this trip reflects something real: demand for luxury travel in Morocco is growing fast. We have the relationships, the on-the-ground expertise, and the supplier network to give you experiences that are not available to operators who arrived last year.
4. We know exactly what international luxury travellers want
The experiences we built for these advisors – La Mamounia, the Agafay Desert dinner, the riad evening, the Atlas Mountains cooking class – are the same experiences we build for our clients. The advisors wanted to see the best. We showed them what we show everyone.
5. We are connected to the highest standard in international luxury travel
Virtuoso is a network of professionals who refer only what they would recommend to their closest clients. Being the operator these advisors return to – and refer from – places us in that conversation.
The 2025 Fam Trip: What the Advisors Experienced
The trip ran for five nights, based primarily in Marrakech with an excursion to the Atlas Mountains and an overnight Agafay Desert experience. These are experiences we cover in our Four-Day Luxury Morocco Tour.
You can see the actual itinerary here in Travefy.
Highlights included a stay at La Mamounia – one of the most celebrated hotels in Africa and a landmark of Moroccan luxury – alongside a Berber tajine cooking class with a local family in the Atlas Mountains, a sidecar tour through the medina, and a culinary tasting journey through Marrakech's food culture.
The evenings were designed to show what a Morocco Luxury Tours event looks like at its peak. A private riad dinner brought together a chef, live musicians, and a fantasia horse performance. In the Agafay Desert, the group experienced a 1001 Nights dinner under the stars – an open fire, a Gnawa band, and a fire show in the silence of the desert landscape.
Every element of the itinerary was chosen to reflect what our clients experience. Nothing was staged for the visit.
April Toth, Odyssey Travel
April Toth is a luxury travel consultant and advisor based in Ormond Beach, Florida, operating as April's Vacation Concierge in affiliation with Odyssey Travel – a Virtuoso member agency. She specialises in destination weddings, honeymoons, multi-generational family travel, and exotic global itineraries, with over a decade of experience in the industry.
"Their knowledge and experience shows in every detail, and I really appreciated the dynamics of the group – the wonderful communication means that if anything needs to be adjusted, it's quickly done. I've seen the experience and maturity of working with The Morocco Luxury Tours and I would definitely recommend them."
"The guides have been chosen carefully, and the people they work with are very experienced. The Morocco Luxury Tours is a company you can trust and will give you that wow factor in so many ways."
– April Toth, Luxury Travel Consultant, Odyssey Travel
Jess Green Turi, Luxuria Vacations
Jess Green Turi is a luxury travel advisor with nearly ten years of experience in the industry, operating through Luxuria Vacations – a Virtuoso member agency. She specialises in crafting exceptional itineraries across luxury destinations worldwide, with a particular focus on experiencing new places through local cuisine and culture.
"I would absolutely recommend that other advisors work with The Morocco Luxury Tours. As an advisor, the best thing you can possibly have is the peace of mind that your clients are in good hands – and you're going to have an incredible experience."
– Jess Green Turi, Luxury Travel Advisor, Luxuria Vacations
Betsy Kenyon, Coastline Travel Group
Betsy Kenyon is the founder of Been There Travels, an affiliate of Coastline Travel Group – a premier luxury travel agency based in Southern California and a Virtuoso member. She founded Been There Travels in 2020 with a mission to elevate travel into genuinely unforgettable experiences, specialising in tailor-made itineraries for adventurous travellers.
"If what you're looking for is an authentic experience – where you're going to learn all about the culture, the traditions and the people, and leave with a feeling of connection – then travelling with The Morocco Luxury Tours is going to give you that true authentic experience. You're going to go home with memories that last forever."
– Betsy Kenyon, Founder, Been There Travels / Coastline Travel Group
Betsy shared a glimpse of the riad evening on her Instagram – you can see it here.
The Morocco Luxury Tours: Morocco's Luxury DMC
The Morocco Luxury Tours is a Morocco-based private tour operator and DMC, founded by Asaf Peled and Dov Kagan. We specialise exclusively in luxury tours across Morocco – designing and operating every itinerary ourselves for couples, families, seniors, small groups, and travellers seeking both short four-day experiences and extended multi-region journeys.
We are part of Wow Luxury Tours, which is the international luxury travel arm of Israel-based luxury tour provider Shin Luxury Tours.
From the energy of Marrakech and the timeless streets of Fes, to the vast silence of the Sahara, we build tours that move, inspire, and connect. Every supplier relationship, every hotel selection, and every experience on our itineraries has been chosen because it meets the standard our clients – and now our Virtuoso advisors – expect.
Planning a luxury trip to Morocco? Contact us to receive a tailored itinerary and quote.
