The nomination for Morocco's Leading Tour Operator 2026 comes just months after we launched our dedicated Morocco brand.
Marrakech, Morocco – May 2026.
The Morocco Luxury Tours by Wow Luxury Tours has been nominated for Morocco's Leading Tour Operator 2026 at the World Travel Awards.
We are one of only four tour companies shortlisted in the category.
This is our first World Travel Awards nomination. It arrives within months of launching our dedicated Morocco brand in January 2026 – a fast recognition for a young operation built on deep local foundations.
What Are the World Travel Awards?
The World Travel Awards are the travel industry's most recognised mark of quality. Founded in 1993, they are often called the "Oscars of the travel industry" by the media.
Each year the awards run a series of regional gala ceremonies across Europe, Africa, Asia, the Americas, and the Middle East. Regional winners then qualify for the year-end Grand Final, where the "World's Best" titles are awarded.
Winners are chosen by a global voting panel of travel and tourism professionals, alongside verified consumer votes. A nomination signals that an operator stands among the recognised names in its market.
For The Morocco Luxury Tours, it places us among the leading tour operators working in Morocco today.
What Does This Nomination Mean for You?
1) Independent recognition you can trust
The nomination is third-party validation – decided by travel professionals and verified public votes, not self-promotion. It reflects how the wider industry views our work.
2) A signal of the standards behind every trip
A World Travel Awards nomination reflects the standards we hold ourselves to. Our consultation-first design and our Morocco-based quality control are what earn this kind of recognition.
3) Recognition among Morocco's leading operators
Being shortlisted in a field of four for Morocco's Leading Tour Operator 2026 places us alongside the most respected names working in the country.
4) Backed by real proof, not just a badge
As a Morocco-based DMC, we control quality on the ground – guides, drivers, routes, and accommodations. In 2025, we hosted familiarisation trips for Virtuoso luxury travel advisors, a further mark of the trust we have earned in the trade.
Asaf Peled, CEO of The Morocco Luxury Tours by Wow Luxury Tours, said:
"To be nominated for Morocco's Leading Tour Operator 2026 within months of launching our dedicated Morocco brand is a real honour. It reflects the standards our whole team holds – from the consultation-first design to the work our local partners do on the ground every day. We're proud to be recognised among the best operators in Morocco, and grateful to everyone who has travelled with us."
The Morocco Luxury Tours: A Morocco-Based Luxury DMC
The Morocco Luxury Tours by Wow Luxury Tours is a private tour operator and Morocco-based DMC, specialising exclusively in luxury tours across Morocco – from Marrakech and Fes to the Sahara and beyond.
We are led by co-founders Asaf Peled and Dov Kagan. Asaf brings a consultation-first approach to bespoke itinerary design, refined over more than a decade in private touring. Dov leads our Morocco operations – local guides, logistics, real-time support, and cultural depth. [EDITOR: verify both co-founder credentials before publishing.]
We tailor experiences for couples, families, seniors, and small groups, from shorter four-day trips to multi-region journeys. Our verified company profile sits on the World Travel Awards website.
The 2025 Virtuoso familiarisation trips remain a defining marker of the trust the travel trade places in our work – and the foundation this nomination builds on.
Plan Your Luxury Morocco Tour
Want a Morocco journey designed around how you want to feel, not just what you want to see? Contact us for a free, tailor-made itinerary consultation.
You can also support our nomination – vote for The Morocco Luxury Tours for Morocco's Leading Tour Operator 2026.
